In the wake of the COVID 19 pandemic, contact tracing – and the swift actions that governments initially took to take to curb the spread of COVID-19 have thrust the issues of data rights to the fore. Citizens have ceded personal data to states – in many cases unwillingly or without full knowledge of the future implications. The real fear is that Governments are unwieldy and might use this focus on data and national emergency response to push for further data disaggregation, and even advance cybersecurity or cybercrime laws that are not user-centred, do not keep data secure thereby effectively opening the door to human rights violations. So what are data rights and why are they important? Let’s briefly examine four personas to begin with for a better understanding.